The best marketing strategies today generally involve a strong website with good search engine optimization (SEO) and social media optimization (SMO).[MORE]
Your first question when starting to plan for a website or any kind of Internet presence is to define where you are going. What is the purpose of your using the Internet? What is it that you wish it to accomplish objectively? Are you trying to generate leads? Sell a product? Support a product (improve customer service)? Sell a vision? Increase membership? Get people to vote for a particular person or amendment? Increase brand awareness? Define this before continuing. It should be an objective, measurable goal.
If you are serious about using the Internet for your message, you need more than social networks or a page on Facebook to do this. You need a website. The website is your platform. Here are the advantages of a website over social media pages:
• You own your website and are in control of its content and page layout. You don’t own a social media page.
• You content is clean of any advertising from the social media that owns their page.
• The government has no back-door access to your site. You control your security.
• With a quality website, you are telling your audience you are serious about your message.
This is a Creating New Worlds Site Developed for selling the author’s books.
This site is used to sell books created and published by the author. It uses WordPress with a basic Genesis theme with a “church” theme on top of it. The top theme has been modified extensively.
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