Creating and Managing

    Your Internet Presence

The best marketing strategies today generally involve a strong website with good search engine optimization (SEO) and social media optimization (SMO).


First Question…

Your first question when starting to plan for a website or any kind of Internet presence is to define where you are going. What is the purpose of your using the Internet? What is it that you wish it to accomplish objectively? Are you trying to generate leads? Sell a product? Support a product (improve customer service)? Sell a vision? Increase membership? Get people to vote for a particular person or amendment? Increase brand awareness? Define this before continuing. It should be an objective, measurable goal.