Websites are Essential for a Business, Organization, or Even a Personal Vision Today

In the emerging paradigm today, the flow of information for making decisions is very fast and very dense. We are becoming more and more dependent upon social networks, blogs, and websites. Yet when I look at the market statistics, I see small businesses very often fail to take advantage of this.

• One source says 46% of the small businesses today don’t even have a website(1).
• Another source says more than 50 percent of small U.S. businesses (those with fewer than 200 employees) do not have web sites (2).
• Chris Brogan, Human Works Works President, says his research shows 60% of U.S. businesses are not online in any fashion(3).

Most small businesses still live in the Dark Ages and expect to survive. They won’t. The speed of change has become so fast that the electronic and immediate flow for information for decisions is a necessity. That’s the paradigm today – and it’s moving fast. The web site is essential not only just for selling stuff – it is essential for branding and selling your company, or organization as an authority, for support, and marketing.

So the bottom line today is that even if you have only a small business, an organization, or even a personal vision you should have a website. An effective website. Period. No question about it. Without a doubt. The website should also be professionally done if you wish people to take your message seriously.

Also (citing Chris Brogan) the website not only must be professional in appearance and content, but also optimized for the search engines. A page on Facebook or a commodity blog won’t do it. A page on Facebook is like calling a hotel room home. In addition, you have little control over that Facebook page. Sure, you need the social networks; but you also need that website to send ‘em to when they get serious.

Reasons Why You Need That Website

1. Sell Your Products 24/7/365. When you are relaxing at the beach, sleeping, or busy with a client your website is still working and selling for you.
2. People will search for you online. When I am planning to purchase a product or service, the first place I go is to a search engine. If you aren’t there, you won’t be found. (All of the major search engines skew search queries to local users when a modifier is not included. )
3. Save time. Ever get those same questions over and over again from potential clients? Why not put all that information in a website and then hand those potential clients a business card that points them to your website.
4. Websites offer extremely cost-effective advertising. You can niche, or target, your audience. The results returned can be qualified results if you do it right.
5. You can really sell your audience. Using classifieds, newspaper ads, and magazine ads, you only have a small space for your message. With a website, you can really sell with text, pictures, and video. You can still use these other advertisements if you wish, but why not use them to drive people to your website for the real sell? One of my clients had a large garage sale. She use classifieds to drive people to the website for the sale. Made over $25,000.
6. You have a large audience with a website. Reach an international audience if you wish. Go for a global market. Expand your business.
7. Test new products, services, and sales strategies. Change your message, products, services, and sales strategies dynamically and get instant feedback on the results.
8. Keep up with your competition. If your competitor is using a website, that means you need one. If news is on television that relates to your product tonight, you can leverage that news instantly in you website.
9. Brand you business. Websites are great for branding your business and keeping what you do and your name before your audience.
10. The website can give your business a professional image. People expect you to have a website, and the website is the image of your company or organization. It establishes your authority.

And the #1 Reason:

The public now expects business and organizations to have a website.

Check Out This Solution

Last year, with a recession killing small businesses, most small businesses found the professional website was out of there budget. We were doing websites for small businesses starting at $4000 – $5000 for a professional website – too much for the small business. Carl went to work to find a solution.

With our new Econoweb program, Carl found a way to create affordable and professional websites for clients for less than $2000. That includes hosting (one year, renewable), domain name, and the development. Development time can be as little as 1-2 weeks, depending on our work load. What’s more, the website is dynamic. That means you can update the content or layout yourself without knowing anything about programming. We set up the initial content and layout for you based on the material you give us. You take it from there. If you don’t have the two grand and a little web experience, we can show you how to do it yourself for much less.

Econoweb gives you a website with a very professional look, a beautiful layout that is easy to read, and high-quality search engine optimization. You can focus on creating your content and layout, not the programming. You have a dynamic website that changes with your needs. Why not contact us today?

1. http://www.emarketer.com/Article.aspx?R=1007431
2. Gary Schneider, Electronic Commerce, 9th edition, 2011. p.14
3. http://smartblogs.com/leadership/2011/05/16/chris-brogan-on-why-every-business-needs-a-website